Don’t let the marketing schtick fool you. This, seriously, is a valuable business to know and use. I’ve sold jewelry and metal and felt good about the results in each case. For jewelry they have a spectral analysis machine that accurately tells the content … no guesswork. When I sold them metal recently their price was far-and-away much better than 2 other places in town that I called and saved me shipping hassle with other alternatives. I’ll go back when the situation arises.